Humanism in Marketing

Discover the transformative power of marketing with Humanism in Marketing by Philip Kotler, set to be released in 2024 by Springer International Publishing AG. This compelling hardback edition spans 341 pages and delves into the pivotal role marketing plays in shaping capitalism. Kotler presents a thought-provoking collection that advocates for a humanistic approach to marketing, suggesting that it can lead to a more compassionate and ethical form of capitalism. By embracing humanistic principles, businesses can foster deeper connections with consumers and contribute to a more equitable society. Perfect for marketers, business leaders, and academics alike, this book is essential for anyone looking to understand the future of marketing in a rapidly evolving economic landscape. Don't miss out on this insightful exploration into the intersection of marketing and humanity.