If You're in a Dogfight, Become a Cat!

In If You're in a Dogfight, Become a Cat!, author Leonard Sherman leverages his extensive background in management consulting, venture capital, and teaching business strategy at Columbia Business School to tackle two critical challenges faced by business executives. Published by Columbia University Press in 2020, this insightful paperback spans 360 pages and provides practical solutions to the pressing questions: why is long-term profitable growth so elusive, and how can companies differentiate themselves in a competitive landscape?

With a wealth of experience, Sherman offers actionable strategies that empower leaders to navigate complex business environments effectively. This book is an essential read for anyone looking to enhance their organization's performance and achieve sustainable growth. Whether you're a seasoned executive or an aspiring entrepreneur, Sherman's expertise will guide you in transforming challenges into opportunities for success.