Incidental Exposure to Online News

Discover the intriguing concept of "Incidental Exposure to Online News" by Borchuluun Yadamsuren, published by Springer International Publishing AG in 2016. This insightful paperback, spanning 73 pages, delves into the phenomenon of how individuals encounter news unexpectedly while engaging in various online activities. Utilizing a grounded theory approach, Yadamsuren defines Incidental Exposure to Online News (IEON) as those memorable moments when users stumble upon interesting, useful, or surprising news during their internet browsing, whether they are checking emails or exploring social media platforms. This book is essential for anyone interested in understanding the impact of online news consumption in our digital age. Enhance your knowledge and stay informed with this compelling read!