Influence of Polls on Television News Coverage of Presidential Campaigns

Discover the pivotal role of polls in shaping television news coverage of presidential campaigns with Influence of Polls on Television News Coverage of Presidential Campaigns by Vincent M. Fitzgerald. Published by Bloomsbury Publishing Plc in 2020, this insightful book spans 176 pages and provides a thorough content analysis of how the three major television network newscasts have utilized polls during presidential general election campaigns from 1968 to 2016.

Fitzgerald meticulously documents the significant rise in the use of polls over the decades, highlighting a concerning trend: the decline in coverage of substantive issues and candidates' policy positions. This book is essential for anyone interested in understanding the intersection of media, politics, and public opinion. Dive into this compelling exploration and gain a deeper understanding of how polls influence public perception and electoral outcomes.