Integrated Marketing Communication

Discover the transformative power of Integrated Marketing Communication by Jeanne M. Persuit, published by Bloomsbury Publishing Plc in 2016. Spanning 198 pages, this insightful book delves into the holistic approach of IMC, covering essential facets such as advertising, public relations, branding, promotions, and experiential marketing. Persuit expertly illustrates how IMC, rooted in the communication discipline, fosters community engagement and collaboration. This comprehensive guide is perfect for marketing professionals and students alike, looking to enhance their understanding of strategic communication in today's dynamic landscape. Elevate your marketing strategies with this essential resource that bridges theory and practice.