Intercultural Transfer of Management Practices of German MNC to Brazil

Discover the intricate dynamics of global management with "Intercultural Transfer of Management Practices of German MNC to Brazil" by Madeleine Bausch. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2022, this insightful paperback spans 389 pages and delves into the essential topic of how multinational corporations (MNCs) navigate the transfer of managerial practices, specifically from Germany to Brazil.

While previous studies have explored various challenges related to cultural, institutional, and organizational aspects of practice transfer, this book uniquely focuses on the micro-processes involved in intercultural transfer. Bausch sheds light on the complexities faced in Brazil's rich cultural landscape, making this work invaluable for scholars, practitioners, and students interested in international business and management practices.

Enhance your understanding of global management strategies and the importance of cultural adaptation in this compelling first edition.