International Business and Emerging Economy Firms

Discover the intricacies of global business dynamics with International Business and Emerging Economy Firms by Marin A. Marinov. Published by Springer Nature Switzerland AG in 2019, this insightful book spans 259 pages and delves into the strategies employed by firms from emerging economies as they seek to internationalize their operations.

This comprehensive collection addresses critical yet often overlooked topics such as bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment, and the intriguing 'born global' phenomenon. Whether you are a student, academic, or professional in the field of international business, this book provides valuable insights and frameworks to understand the evolving landscape of global commerce.

Enhance your knowledge and explore the challenges and opportunities faced by emerging economy firms in the international arena with this essential read.