International Business and Management

Discover the complexities of global commerce with International Business and Management by Phil Kelly, published by Cengage Learning EMEA in 2009. This comprehensive paperback edition spans 608 pages, offering an in-depth exploration of international management challenges. With a strategic focus, the book integrates essential functions that drive successful global business operations. It provides a unique European perspective, making it an ideal resource for post-introductory undergraduate courses as well as MBA students seeking to deepen their understanding of international trade and strategic planning. Equip yourself with the knowledge and skills necessary to navigate the dynamic world of international business.