International Communication Strategies of Chinese Radio and TV Networks

Discover the compelling insights in International Communication Strategies of Chinese Radio and TV Networks by Duan Peng. This informative book, published by Springer Verlag in 2018, delves into the significant role communication strategies play in shaping China's national image. With a comprehensive approach that combines both theoretical frameworks and practical applications, Duan Peng explores how Chinese media networks engage with global audiences. Spanning 209 pages, this softcover reprint of the original 1st edition from 2017 is essential for anyone interested in international communication, media strategies, and cultural diplomacy. Enhance your understanding of China's media landscape and its impact on global perceptions with this insightful read.