International Strategic Management of Brands and Online Firms

Discover the insights of Carolina Sinning in her groundbreaking book, International Strategic Management of Brands and Online Firms, published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2022. This first edition spans 226 pages and delves into the intricate world of international brand management and e-commerce strategies.

Sinning explores how multinational corporations leverage their brand's global presence and the endorsed branding strategy to enhance consumer behavior across diverse markets. With a keen focus on the dynamics of globalization, this book is essential for professionals and scholars interested in understanding the strategic management of brands in the online realm.

Whether you are a business leader, marketer, or academic, International Strategic Management of Brands and Online Firms offers valuable perspectives and practical insights to navigate the complexities of brand management in today's digital economy.