Introduction to Electronic Commerce and Social Commerce

Discover the dynamic world of digital transactions with Introduction to Electronic Commerce and Social Commerce by Efraim Turban. This comprehensive guide, published by Springer International Publishing AG in 2017, spans 435 pages and is now in its 4th edition. The book is meticulously organized into 12 chapters, divided into 6 insightful parts. Dive into Part 2, which highlights various Electronic Commerce (EC) applications, and explore Part 3, where you'll find emerging EC platforms. Notably, this edition includes two new chapters dedicated to the fast-evolving fields of Social Commerce and Enterprise Social Networks, making it an essential resource for anyone looking to understand the intersection of commerce and social media. Perfect for students, professionals, and enthusiasts alike, this book is a must-have for navigating the complexities of modern commerce.