Investments in Pop-up Stores

Discover the innovative world of pop-up retail with Investments in Pop-up Stores by Alessia Breda. Published in 2023 by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, this insightful book spans 128 pages and delves into the critical aspects of managing transient retail spaces. Breda's empirical study highlights the significance of data availability and market fundamentals, showcasing the operator model's potential in the evolving retail landscape. With a focus on the Swiss retail real estate market, which constitutes around 13.0% of total commercial areas, this book is a must-read for investors and retailers looking to navigate the dynamic world of pop-up stores. Enhance your understanding of this emerging trend and its implications for the future of retail by adding this essential title to your collection.