It's Not TV

Delve into the captivating world of television with It's Not TV, a thought-provoking collection of essays edited by Leverette/Ott. Published by Taylor & Francis Ltd in 2008, this insightful work spans 260 pages and examines HBO's pivotal role in the evolution of television. The essays explore critical themes such as market positioning, stylistic innovation, content creation, and the intricate relationship between technology and political economy.

This book is essential for anyone interested in the performing arts, particularly in how television has transformed into a powerful medium of storytelling and cultural commentary. Discover how HBO has not only shaped the television landscape but also emerged as a technological innovator and brand commodity. Perfect for students, scholars, and television enthusiasts alike, It's Not TV invites readers to reconsider their understanding of this dynamic industry.