Resurgent, How established organizations can fight back and thrive in an age of digital transformation

Discover the essential guide for established organizations in Julian Birkinshaw's Resurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation. Published in 2025, this practical handbook spans 240 pages and offers valuable insights into how traditional businesses can leverage their unique strengths to compete in a digital landscape increasingly influenced by tech startups, disruptors, and unicorns. Birkinshaw, a renowned expert in management and innovation, provides actionable strategies that empower organizations to not only survive but thrive amidst rapid technological change. Whether you're a business leader or a decision-maker, Resurgent is your go-to resource for navigating the challenges of digital transformation and fostering resilience in your organization. Embrace the future and unlock your organization's potential with this indispensable guide.