Machine Learning and Artificial Intelligence in Marketing and Sales

Discover the transformative power of technology with Machine Learning and Artificial Intelligence in Marketing and Sales by Niladri Syam. Published by Emerald Publishing Limited in 2021, this insightful hardback edition spans 224 pages and delves into the fundamental concepts of AI and machine learning as they pertain to the fields of marketing and sales.

This book offers a clear and accessible exploration of the statistical and mathematical principles that drive AI and machine learning models, all while avoiding the complexities of detailed mathematical derivations and programming. Perfect for marketers and sales professionals looking to enhance their strategies with cutting-edge technology, this title serves as a vital resource for understanding how to leverage AI to achieve superior results in today’s competitive landscape.

Unlock the potential of your marketing and sales efforts with this essential guide!