Management and Marketing of Services

Discover the essential insights of service management with the second edition of Management and Marketing of Services by Taylor & Francis Ltd. Published in 1999, this comprehensive paperback spans 320 pages, making it an invaluable resource for both practitioners and students alike.

This book delves into critical topics such as relationship marketing, public sector challenges, and the intricate dynamics of service delivery. Readers will explore key concepts including the definition of services, customer expectations, competitive advantages, pricing strategies, and effective segmentation and positioning. Additionally, it provides an in-depth look at the service encounter and the pivotal role of service employees.

Whether you're a marketing professional or a student seeking to enhance your knowledge, this text offers a thorough treatment of service management, equipping you with the tools to excel in this vital field.