Management of Change

Discover the essential insights into the management of strategic change with Management of Change by Audley Genus. Published by Cengage Learning EMEA in 1998, this engaging book spans 288 pages and offers a comprehensive exploration of change management in a global context.

Genus adopts an interdisciplinary approach, moving away from overly academic discussions to provide practical insights applicable in the real world. The book emphasizes the international dimensions of competition and change, making it a valuable resource for business professionals and students alike. With the inclusion of mini-cases throughout, readers can easily relate theory to practice, enhancing their understanding of effective change management strategies.

Whether you're a business leader, entrepreneur, or student of economics, Management of Change is a must-read for anyone looking to navigate the complexities of change in today’s dynamic business environment.