Managing Global Business

Discover the essentials of international business with Managing Global Business by Michael Wynn-Williams. Published by Bloomsbury Publishing PLC in 2016, this comprehensive paperback spans 462 pages, providing an engaging and accessible introduction to the key theories and models that shape the global economy.

This essential text is enriched with global case studies, making complex concepts easier to understand while emphasizing practical employability skills. Managing Global Business equips students with the knowledge and confidence needed to thrive in today’s competitive workplace. Whether you're a student or a professional looking to enhance your understanding of international business, this book is a valuable resource that prepares you for success in the global market.