Market-Led Strategic Change

Discover the latest insights in marketing and strategic planning with the newly revised edition of Market-Led Strategic Change by Nigel Piercy. Published in 2016, this comprehensive book spans 584 pages and is designed to equip both students and professionals with the tools necessary for navigating the complexities of 21st-century business environments.

This edition features updated case studies from globally recognized companies, providing practical examples that address a variety of contemporary issues. Educators will also benefit from a wealth of support materials, including PowerPoint slides and suggested frameworks to effectively utilize the case studies. Whether you are looking to enhance your marketing strategies or deepen your understanding of strategic change, this book is an essential addition to your collection.