Market Orientation

Discover the intricacies of marketing orientation in the food industry with Market Orientation by Adam Lindgreen. Published in 2010 by Taylor & Francis Ltd, this insightful hardback edition spans 394 pages, offering a comprehensive exploration of the challenges and opportunities that food producers face in today's competitive landscape.

This collection of original research delves into various sectors of the food supply chain, including the animal feed industry, meat retailing, organic foods, and even the world of old-world wines. Gain valuable insights into how marketing orientation can be both a key objective and a significant challenge for food producers. Perfect for professionals and academics alike, this book is essential for anyone looking to understand market dynamics in the food sector.