Market Oriented Product Innovation

Name: Market Oriented Product Innovation
Brand: Knut Holt
SKU: 9781402071386
Price: 157.62 EUR
Availability: InStock

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Autorius Knut Holt

Žanras Management & management techniques, Research & development management, Product management, Marketing - General, Marketing Management, Operations Management, Business & Economics, Business / Economics / Finance, Business/Economics, New products, Marketing - Product Management, Advertising & Promotion, Business & Economics / Management Science, Business & Economics-Advertising & Promotion, Management - General, Marketing

Leidėjas Springer-Verlag New York Inc.

Leidimo metai 2002 m.

Puslapių skč. 410 psl.

Viršelis Kietas viršelis

ISBN 9781402071386

Leidimas 2002 ed.

Kategorijos Rinkodara

Market Oriented Product Innovation

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.

Market Oriented Product Innovation

€157,62

€157,62 €162,49

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