Market Research in Health and Social Care

Discover the essential insights of market research in the health and social care sectors with Market Research in Health and Social Care by Mike Luck. Published in 2000, this comprehensive hardcover book spans 328 pages, offering a thorough introduction to the planning and management of market research specifically tailored for health and social care in Great Britain and other industrialized nations.

Mike Luck delves deep into the relevance of market research, equipping readers with the knowledge needed to navigate the complexities of health care delivery, hospital administration, and human services. Whether you are a student, professional, or researcher in the fields of business, economics, or social welfare, this book serves as an invaluable resource for understanding the dynamics of marketing and research in the medical sector. Enhance your understanding of this vital area with insights that are both rigorous and practical.