Marketing 2.0

Discover the transformative world of modern marketing with Marketing 2.0 by Gerald Corbae. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2010, this insightful paperback spans 154 pages and delves into the essential shifts in marketing strategies driven by dynamic market changes and heightened competition.

Corbae expertly analyzes the significant transformations within the marketing landscape, presenting four pivotal concepts that are reshaping the industry: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. This book is an invaluable resource for marketers seeking to adapt and thrive in today’s fast-paced environment. Embrace the future of marketing and elevate your strategies with Marketing 2.0.