Marketing by Contingency in the Time of COVID-19

Discover the invaluable insights in Marketing by Contingency in the Time of COVID-19 by Alicia de la Peña, published by Apple Academic Press Inc. in 2022. This comprehensive hardback edition spans 252 pages and offers a unique blend of conceptual and empirical evidence from a marketing and business perspective.

Delve into real-world case studies that illustrate how organizations have navigated the challenges posed by the COVID-19 pandemic. Each chapter highlights critical strategies for enhancing brand value and fostering customer loyalty during times of crisis and uncertainty. This book is an essential resource for marketers, business leaders, and students looking to understand the evolving landscape of commerce in a post-pandemic world.

Equip yourself with the knowledge to adapt and thrive in an ever-changing market with this insightful guide from Alicia de la Peña.