Marketing Communication in African Languages

Discover the groundbreaking work of Abiodun Salawu in Marketing Communication in African Languages, published by Taylor & Francis Ltd in 2024. This insightful hardback encompasses 314 pages dedicated to exploring the often-overlooked realm of digital communication in African languages. While existing research has primarily focused on the influence of new digital technologies on media in colonial languages like English, French, and Portuguese, Salawu addresses the significant gap in understanding African language digital communication. This book is essential for scholars and students in media, journalism, communication, social media, and cultural studies, offering a fresh perspective on the intersection of language and marketing in the digital age. Enhance your knowledge and understanding of this vital topic by adding this important title to your collection today!