Marketing Finance

Discover the essential connection between finance and strategy in the marketing process with Marketing Finance by Keith Ward. Published by Taylor & Francis Ltd in 2003, this insightful paperback spans 368 pages and delves into the techniques and calculations necessary for crafting a comprehensive marketing plan. Ward emphasizes the importance of financial input in marketing and how it can significantly enhance shareholder value. Whether you're a marketing professional or a business student, this book provides valuable insights into cost-effectiveness and management strategies that drive success. Equip yourself with the knowledge to navigate the complex interplay of finance and marketing effectively. Order your copy today and elevate your understanding of marketing finance!