Marketing Global Justice

Discover the groundbreaking insights of Marketing Global Justice by Christine Schwöbel-Patel, published by Cambridge University Press in 2023. This thought-provoking book spans 329 pages and for the first time, merges the realms of international law and marketing to explore the concept of global justice within the context of a neoliberal world.

Schwöbel-Patel meticulously analyzes the marketing strategies utilized by advocates of global justice, revealing how these practices can lead to a constricted understanding and appropriation of the very idea they seek to promote. This compelling examination not only challenges traditional perceptions but also invites readers to rethink the implications of marketing in the pursuit of justice on a global scale.

Perfect for students, scholars, and practitioners in international law and marketing, Marketing Global Justice is essential reading for anyone interested in the intersection of these critical fields.