Marketing Island Destinations

Discover the transformative power of tourism with Marketing Island Destinations, published by Taylor & Francis Inc in 2010. This insightful hardback book spans 186 pages and offers a comprehensive exploration of how marketing influences island destinations within the global economy. As tourism continues to grow, countries are presented with unique opportunities to engage as both hosts and guests in this dynamic socio-economic landscape. The author takes a holistic approach, examining marketing strategies from a macro perspective, focusing on the destination's viewpoint. Ideal for students, professionals, and anyone interested in the tourism industry, this book is a must-read for understanding the intricacies of marketing in the context of island destinations.