Marketing the e-Business

Discover the intricacies of e-marketing with Marketing the e-Business by Lisa Harris. Published by Taylor & Francis Ltd in 2007, this insightful second edition spans 368 pages and delves into the challenges faced by various businesses in the digital marketing landscape. Through compelling case studies and supplementary web materials, Harris provides a comprehensive analysis of effective marketing strategies tailored for the e-business environment.

This book emphasizes the advantages of e-marketing as a means to enhance operational efficiency and effectiveness, rather than merely presenting it as a revolutionary business solution. Perfect for professionals and students alike, Marketing the e-Business is an essential resource for anyone looking to understand the dynamics of electronic commerce and internet marketing.