Marketing to Libraries for the New Millennium

Discover the essential guide for navigating the evolving landscape of library marketing with Marketing to Libraries for the New Millennium by Edelman Hendrik. Published by Scarecrow Press in 2002, this insightful paperback spans 216 pages and is a must-read for anyone involved in acquisitions and collection development within libraries. This book is based on the comprehensive program 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee. It features contributions from leading experts who tackle the pressing challenges of balancing print and electronic resources. Whether you are a librarian, publisher, or bookseller, this resource will equip you with the strategies needed to thrive in both realms. Enhance your understanding of library marketing and stay ahead in the dynamic world of information science.