Media Franchising

Discover the fascinating world of media franchising in "Media Franchising," authored by a leading expert in the field. Published by New York University Press in 2013, this insightful book spans 277 pages and delves into the evolution of successful franchises such as X-Men, Star Trek, and Transformers. The author meticulously explores the corporate culture that drives these production practices, shedding light on the collaborative and creative processes essential for developing, maintaining, and sharing intellectual properties within the media landscape. Ideal for students, professionals, and enthusiasts alike, this book offers a comprehensive understanding of how media franchises are conceived and sustained. Enhance your knowledge of this dynamic industry with "Media Franchising" today!