Mile of Make-Believe

Discover the enchanting world of holiday traditions in A Mile of Make-Believe by Steve Penfold. Published by University of Toronto Press in 2016, this captivating book delves into the rich history of the Santa Claus parade in Canada. Spanning 256 pages, Penfold explores the iconic Eaton's sponsored parades held in Toronto, Montreal, and Winnipeg, while also shedding light on the lesser-known events in Calgary and Edmonton. Through engaging narratives, this volume reveals how these parades shaped social life and customs during the festive season, highlighting the intersection of consumption and celebration. Perfect for anyone interested in Canadian culture, Christmas traditions, or the evolution of department store marketing, A Mile of Make-Believe is a delightful read that brings the magic of the holiday season to life. Don't miss your chance to explore this fascinating aspect of Canadian heritage!