Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

Discover the compelling narrative of "Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel" by Susan Bridge, published by Taylor & Francis Ltd in 1999. This insightful book, spanning 264 pages, chronicles the ambitious efforts of the "Christian Science Monitor" from 1988 to 1992 as it sought to diversify its media presence through the launch of a cable TV channel. Bridge delves into the technological advancements and strategic decisions made by the Monitor's leadership during this transformative period. However, despite their innovative approach, the channel ultimately faced challenges that led to its downfall in the landscape of American journalism. This book is a must-read for anyone interested in media studies, journalism history, and the evolution of television. Gain a deeper understanding of the complexities and risks involved in media diversification and the impact it has on the industry.