Must-Have

Discover the intriguing insights of consumer behavior in Must-Have by Toby Miller. Published in 2010 by Vintage Publishing, this captivating book spans 384 pages and delves into the complex world of consumption and marketing. Miller, a renowned author, invites readers to explore the psychological instincts that drive our choices in today’s consumer landscape. With a blend of wit and provocation, Must-Have navigates through the surreal realms of advertising and media, shedding light on how these forces shape our desires and decisions. Whether you're a student of economics or simply interested in understanding what influences your purchasing habits, this book is a must-read. Join Toby Miller on this enlightening journey and gain a fresh perspective on the art of consumption.