National Brands and Global Markets

Discover the compelling insights of "National Brands and Global Markets" by Nikolas Glover, published by Taylor & Francis Ltd in 2023. This thought-provoking hardback, spanning 248 pages, delves into the intricate relationship between national identity and consumer behavior in today's global marketplace. In a world shaped by events like Brexit and the "Make America Great Again" movement, Glover explores how marketing campaigns and patriotic consumption influence our choices. He argues that the history of 'Made in' labels offers a unique perspective on societal dynamics and economic trends. This essential read is perfect for anyone interested in commerce, branding, and the impact of national identity on global markets. Enhance your understanding of contemporary marketing strategies and their implications for consumers and economies alike.