Neuro-Consumer

Discover the fascinating world of consumer behavior with Neuro-Consumer by Anne-Sophie Bayle-Tourtoulou. Published by Taylor & Francis Ltd in 2020, this insightful hardback spans 322 pages, delving into the subconscious motivations that drive today's neuro-consumers. Bayle-Tourtoulou expertly illustrates how companies leverage neuroscience to gain a deeper understanding of their customers' behaviors, making this book an invaluable resource for marketers and brand strategists alike. Whether you're an advanced student or a researcher in the field, Neuro-Consumer provides essential insights that will enhance your knowledge of consumer psychology. Unlock the secrets of the neuro-consumer and elevate your marketing strategies with this compelling read.