New Competition

Discover the compelling insights of "New Competition" by Best, published by John Wiley and Sons Ltd in 1990. This thought-provoking paperback, spanning 308 pages, delves into the significant shifts in the manufacturing landscape. Best presents a timely and forceful argument regarding the decline of large-scale manufacturing industries, highlighting the rise of new competition characterized by small-scale production and flexible specialization.

Through a comparative analysis, the book explores the strategies and limitations of US and UK 'Big Business' in contrast to the innovative approaches of the 'New Competition' found in Japan and Italy. Ideal for business professionals, students, and anyone interested in the dynamics of global markets, "New Competition" offers valuable perspectives on adapting to evolving industry trends. Don't miss the opportunity to enhance your understanding of modern competition in today's economy.