Non-market Strategies in International Business

Discover the intricate world of global commerce with Non-market Strategies in International Business by Vikrant Shirodkar, published by Springer Nature Switzerland AG in 2019. This insightful book, spanning 249 pages, delves into the theoretical and empirical aspects of non-market political and social strategies that firms employ in the realm of international business.

Published in association with the Academy of International Business (UK and Ireland Chapter), this essential read offers valuable perspectives for business professionals and scholars alike. Gain a deeper understanding of how companies navigate complex political landscapes and societal expectations while pursuing global opportunities. Whether you're a student of international business or a seasoned executive, this book is a must-have for your collection. Explore the strategies that can enhance your business's international presence and success today!