On Holiday

Discover the fascinating evolution of tourism in Orvar Löfgren's insightful book, On Holiday, published by University of California Press in 2002. This engaging paperback spans 334 pages and takes readers on a captivating journey through the Western holiday landscape. Löfgren expertly explores how two centuries of 'learning to be a tourist' have influenced our vacation habits and preferences.

Delve into the shifting trends in holiday destinations and uncover how iconic images have shaped the tourist experience. This compelling work is not only a reflection of social history but also a valuable resource for anyone interested in anthropology, human geography, and the travel industry. Embrace the art of vacationing and gain a deeper understanding of the cultural significance behind our holiday rituals with On Holiday.