• Book cover of: Online Consumer Psychology

Online Consumer Psychology

Curtis P. (The Ohio State University, Columbus, USA) Haugtvedt

€231,38
€231,38 €239,00 Em promoção

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Kalba Anglų k.
Leidimo metai 2005 m.
Puslapių skč. 574 psl.
Viršelis Kietas viršelis
ISBN 9780805851540

Online Consumer Psychology

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

Book cover of: Online Consumer Psychology

Online Consumer Psychology

€231,38
€231,38 €239,00