• Book cover of: Online Consumer Psychology

Online Consumer Psychology

Curtis P. (The Ohio State University, Columbus, USA) Haugtvedt

€128,31
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Kalba Anglų k.
Leidimo metai 2005 m.
Puslapių skč. 574 psl.
Viršelis Minkštas viršelis
ISBN 9780805851557

Online Consumer Psychology

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

Book cover of: Online Consumer Psychology

Online Consumer Psychology

€128,31
€128,31 €132,75