Persuasion Industries

Delve into the fascinating world of consumer behavior with Persuasion Industries by Steven McKevitt, published by Oxford University Press in 2018. This insightful hardback spans 312 pages and examines the intricate and often unpredictable ways in which consumers interact with brand communication.

McKevitt argues that individuals are becoming increasingly immersed in and shaped by promotional culture. Through a compelling exploration of historical examples from the twentieth century, the book reveals how these trends have evolved and their impact on consumer identity today. Perfect for marketers, business professionals, and anyone interested in understanding the dynamics of consumerism, Persuasion Industries offers a thought-provoking perspective on the forces that drive consumer choices in our modern world.