Persuasion

Discover the compelling insights of Persuasion: A Key Idea for Business and Society by Taylor & Francis Ltd, set to be released in 2025. This thought-provoking book delves into the essential concept of persuasion through the lens of four critical disciplines: philosophy, politics, psychology, and prose analysis—collectively known as the 4 Ps of persuasion. Explore why these fields have long engaged with the topic and uncover the reasons behind the public's skepticism towards persuasion. With 152 pages of enlightening content, this paperback edition promises to enrich your understanding of how persuasion shapes our world, both in business and society. Ideal for anyone looking to deepen their knowledge of this vital subject, Persuasion is a must-read for aspiring professionals and curious minds alike.