Political Campaign Communication in the 2016 Presidential Election

Discover the intricacies of the 2016 presidential election with Political Campaign Communication in the 2016 Presidential Election by Denton T. Friedenberg. Published by Bloomsbury Publishing Plc in 2017, this insightful paperback spans 30 pages, providing a concise yet comprehensive overview of the pivotal moments and challenges that defined the campaign.

Friedenberg delves into crucial topics such as candidate emergence, the evolving landscape of advertising, and the significant impact of social media and journalism. He also addresses the alarming rise of fake news and its implications, alongside discussions on gender dynamics within political campaigns. This updated eighth edition is an essential read for anyone interested in the intersection of communication and politics, offering valuable perspectives on the strategies that shaped the electoral process in the United States. Don’t miss out on this informative resource that sheds light on the complexities of modern political campaigns.