Political Economy of City Branding

Discover the intricate world of city branding with Political Economy of City Branding by Ari-Veikko Anttiroiko. Published by Taylor & Francis Ltd in 2018, this insightful paperback delves into the dynamics of branding in post-industrial cities across North America, Europe, East Asia, and Australasia. Spanning 216 pages, the book offers a comprehensive analysis of how city branding influences economic development, municipal government strategies, and marketing initiatives. Anttiroiko's expert perspective is invaluable for city planners, marketers, and anyone interested in the evolving landscape of urban identity. Enhance your understanding of the political economy behind city branding and its implications for urban development today!