Political Marketing and Management in the 2020 New Zealand General Election

Discover the insights of Political Marketing and Management in the 2020 New Zealand General Election by Edward Elder, a vital addition to the Palgrave Studies in Political Marketing and Management series. Published by Springer Nature Switzerland AG in 2021, this hardback edition spans 186 pages and delves into the intricate strategies and dynamics of political marketing during New Zealand's pivotal general election. This comprehensive analysis not only sheds light on the evolving landscape of political campaigns but also provides valuable lessons for future electoral endeavors. Perfect for scholars, practitioners, and anyone interested in the intersection of politics and marketing, this book is essential for understanding the nuances of political management in a contemporary context. Enhance your knowledge of political strategies with this informative and engaging read.