22% de desconto

Positioning: The Battle for Your Mind

€21,99 €28,15
Por Al Ries
35 em estoque, pronto para envio

Entrega rápida

224 psl.

2001 m.

Minkštas viršelis

Código de barras: 9780071373586
Descrição

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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