PR for Humans

Unlock the art of effective leadership communication with PR for Humans by Mike Sergeant. Published by Practical Inspiration Publishing in 2019, this insightful paperback spans 192 pages and is tailored for CEOs, partners, and business leaders seeking to elevate their communication strategies. Sergeant challenges the conventional practices of the global PR industry, urging professionals to move past mere spreadsheets and traditional strategies. Instead, he advocates for the transformative power of human storytelling, emphasizing its ability to connect and resonate with audiences on a deeper level. Dive into PR for Humans and discover how to harness these essential principles to enhance your leadership and foster meaningful relationships in the business world.