Product Placement in Hollywood Films

Explore the intriguing evolution of advertising in cinema with Product Placement in Hollywood Films by Kerry Segrave. Published by McFarland & Co Inc in 2004, this comprehensive paperback spans 250 pages, offering a detailed examination of how advertising has shaped the film industry from the slide ads of the 1890s to today’s prevalent product placement strategies.

Segrave delves into essential topics such as the influence of television on film audiences, the practice of companies donating props for films, and the ongoing debates surrounding smoking and drinking portrayals in cinema. This enlightening work also discusses the concept of "product displacement," making it a must-read for anyone interested in the intersection of advertising and film.

Whether you're a student of cinema, a marketing professional, or simply a movie enthusiast, this book provides valuable insights into how advertising has transformed the viewing experience. Discover the fascinating history of product placement and its impact on the motion picture industry.