Public Mental Health Marketing

Discover the essential insights in Public Mental Health Marketing by Donald R. Self, published by Taylor & Francis Inc in 1993. This comprehensive hardback edition spans 230 pages and offers a deep dive into the intricate world of mental health marketing. The book presents a cross-section of recent research, exploring the vital roles played by various participants in the mental health system.

With over a dozen informative chapters, Self examines the marketing strategies employed by local, state, and national mental health agencies. He highlights their relationships with diverse clienteles, making this book an invaluable resource for professionals in the fields of business, economics, and mental health promotion. Whether you are a marketer, a mental health professional, or a student, Public Mental Health Marketing provides critical understanding and practical insights into the marketing of mental health services.